About Awareness Lab

Since 2013 artist/designer/innovator Danielle Roberts develops tools for awareness at Awareness Lab. These tools support psychological well being and holistic flourishing using the latest technologies and artistic components. Projects by Awareness Lab are positioned at the intersection of art, science, design, technology and spirituality and emerge from multi-disciplinairy collaboration.

The tools may take the form of wearables, interactive installations, artistic visualisations or performances. Data always plays an important role. By allowing users to experience data they can expand there awareness. They learn aspects about themeselves and their environment which influence us but they usally remain hidden. Transforming and feeding back this data may give us deeper insight into the processes which drive and surround us and help us realise our human potential.





Data visualisation

Classes &

Lectures &


About Danielle Roberts

Danielle graduated in 1993 from art academy St Joost in Breda, Netherlands on the subject sculpting and monumental design. Since that time her works has experienced a tremendous development. Intrigued by the emerging internet around the end of the last century she made the switch to new media. She learned how to program, went into human computer interaction and information architecture and worked for 12 years as a self employed web designer. She also made numerous artistic pieces for the web and CD-ROM.

During the last 10 years her focus has been mainly on interaction design. She has developed wearables, interactive installations and visualisations in which human and environmental data takes central stage. She enrolled in many (university) courses which ranged from psychology and data analysis to health, religion and productivity. This enables her to give her projects a scientific basis and to communicate at an appropriate level with scientists and technicians from a range of disciplines.

Added to this Danielle has broad experience in teaching different types of students. At the moment she is employed at the department of Communication and Multimedia Design of Avans University of applied sciences. She also heads multidisciplinary projects geared towards innovation.

In 2018 she has started the master Crossover Creativity at the HKU.


Questions? Do get in touch!

Contact person: Danielle Roberts

Address: Gasthuisvelden 11, 4811VX Breda, Netherlands

Phone: +31 (0)76 520 40 82

E-mail: info{@}awarenesslab{.}nl

CoC: 20106988

IBAN: NL73INGB0005118463